Today competition is getting tougher for small businesses as more and more businesses are budding in this online marketplace. But there is one small facet that comes with the great power to take your small business to the next level.
Yes, online Google reviews can make a big difference to your whole business. It has been found in the studies of the Review Tracker that more than 60% of buyers prefer to go through Google reviews before visiting any business. Then you can imagine what the difference it can bring to your business functioning if you add Google reviews on website.
Your audience is always looking for social proof of your business that gives them the confidence to commit to your business. Thus, Google reviews can be the powerhouse for your small business providing strong social proof of your brand to your potential customers.
But hold on this article has more to offer you as this article will give you a tour of the benefits Google reviews can provide to your small business.
So, stay along and know about each of them.
What Are Google Reviews?
Before getting directly into the benefits of Google reviews let’s explore a little about it.
Google reviews are the testimonials of the customers shared over the Google platform who have used the products. All these Google reviews come integrated with the search result when someone searches your business or searches for something similar to your products.
Anyone can read your Google reviews and share their review over the platform for absolutely free. Businesses can also integrate Google review widget to the website for free which is a great strategy in today’s competitive market.
The Powerful Benefits Of Google Reviews For Small Businesses
Now that you have a basic knowledge of Google reviews let’s continue to know about the benefits it holds for small businesses. It is quite important that you give attention to your Google reviews and also include them in your marketing game to leverage maximum benefits.
Here are the benefits that Google reviews can bring to small businesses.
- Drive engagement
One of the main things that can bring up your small business to the eyes of the audience is engagement. When more people show their interest in checking your website and show up to your website it will automatically drive engagement.
Thus, it is a great idea to embed Google business reviews on website that will impress more of your audience to visit your website. When your visitors see that your existing customers say good things about your business they will automatically attract themselves to your website resulting in better engagement of your website.
- Improve the Click Through Rate
When your audience goes through your business and sees those perfect stars rating on your Google business profile they will approach them to check your website. Many times it happens that customers have skipped business which has fewer ratings and reviews as compared to others.
Thus, if you wish to improve the click-through rating of your business then display Google review widget on your website. Seeing those good reviews, more people will click on your website. With improved click-through ratings there also comes the chance that your website comes up to more people.
- Get insight into your product
All those Google reviews give your small business an insight into the quality, service, and other aspects of your business. Thus, it can be said that Google reviews are essential to bring major changes in the whole business which helps to serve you a high customer experience.
For example, if you get to know from reviews that you need to bring small changes in your product then bringing such change can deliver high customer satisfaction.
- Build trust
As a budding small business, you must build the trust of your audience if you desire to grow in this competitive market. It is a well-known fact that Google is the most trustable platform and its feature of review makes people sure about brands and businesses to try.
Thus, Google reviews are a great tool for your small business to build the trust of your potential customers and choose your business. To build a strong trust and reputation of your business to your audience you must display Google review widget on your website.
- Important for SEO
One of the important factors that Google’s algorithm considers important is the good amount of Positive reviews. Thus, if your website signals that you have received positive Google reviews then that can take your business to the top of the search engine results.
Thus, as a small business, you must embed Google business reviews on your website to improve your relevance. Even though there is no direct effect on your SEO, this strategy can improve your ranking.
Parting Note
Small businesses need extra time and smart strategies to grow in this competitive market. And it has been clearly explained in this article that embedding Google business reviews on websites can help you build credibility, improve click-through rate, boost ranking, etc.
Thus, this is all about the benefits of Google reviews for your small business. Now that you know about them, get serious about leveraging Google reviews for the business benefit of your small business.