The eCommerce industry will continue growing in the coming years due to the rising trend of online shopping. So, have you developed your Shopify store to start your eCommerce business? Moreover, more than 1.75 million sellers have developed their Shopify stores. Even your competitors have designed their e-stores on Shopify to sell products online. But, do you know that some Shopify sellers fail to grow their businesses? It does not always mean that they have issues with their product quality. Mistakes in designing the Shopify store may significantly affect their business. You can hire experienced Shopify developers Los Angeles to avoid these mistakes. You will be able to launch a flawless eCommerce website for your online business.
Which are the most common Shopify store development mistakes?
Developing a Shopify store without skills may lead to mistakes.
1. Bold and aggressive color scheme
Shopify merchants have several customization options. It tempts them to make their sites different from their competitors. Of course, it is good to make your store design unique. However, you should be considerate while selecting colors for the website design. You may use off-white or other neutral shades for some places to highlight different elements like website headers, buttons, and links. Ensure that your web content is clearly visible to readers. Bold colors may cause strain to their eyes.
2. Low-quality product photos
High-resolution product pictures are important for every eCommerce business. If you have a physical store, consumers will like to touch and hold the product before a purchase. However, in the eCommerce world, your product photos give your customers a clear idea.
So, low-quality, blurry photos may reduce the conversion rates. On the contrary, clear and beautiful photos encourage them to buy your products. Your product images must be captured from more than one angle. Upload multiple photos of your products and let your potential customers have a clear understanding.
3. Inappropriate product descriptions
Many retail outlets in the offline world have sales representatives to help customers learn about the product. As an eCommerce business owner, you can do the same by writing proper product descriptions. A potential customer read the description thoroughly before clicking on the Buy Now button. Without accurate product details, you cannot convince visitors to make a deal.
The best Shopify design and development companies have their own professional writers to create a perfect product description. Photos provide information only about the color and overall appearance of the product. But, the description should mention the texture, size, and different features of the product. Avoid using complicated, technical terms in the description.
4. No focus on the abandoned carts
Due to design issues or some other reasons, you may find a high shopping cart abandonment rate. Some potential customers leave your website even after reaching the checkout page. So, what prevents them from buying your product? Shopify developers and marketers need to work together to address the issue. Your marketers need to run a retargeting campaign to bring the lost customers back to the store.
Moreover, if the checkout page is complicated, developers have to redesign it. The checkout page design should align with other pages of the store. Suppose the color scheme of your e-store is blue and white. But, if the checkout page has a combination of white and green, it does not give the desired experience to the customers.
5. No mobile-optimized design
Many Shopify sellers cannot make sales as they do not have mobile-friendly stores. The default setting of the Shopify theme editor is a desktop view. But, the Shopify website’s theme must be optimized for mobile visitors. Most online customers want to buy their products using smartphones. So, your website should give the best mobile shopping experience to shoppers. Besides, you can improve the SEO of your digital store with a mobile-friendly design.
6. Shopify apps not used for the store development
The use of too many apps is not good for your Shopify eCommerce platform. However, you should use at least the essential ones to make your website more functional. For instance, you can use apps to send customized messages to visitors who have abandoned their shopping carts. Some apps also help you with risk-free pricing. There are Shopify apps to boost sales and refine the e-store’s appearance.
7. No optimized landing page
Another mistake in developing Shopify websites is the lack of focus on the landing page design. If the landing page is not optimized for conversion, you cannot increase sales. Visitors from different channels may reach your website to buy products. However, if your landing page does not win their trust, they will not become your customers. For instance, you should show customer feedback and reviews to landing page visitors. Consider Shopify website development services to create a landing page with proper CTAs and color schemes.
Hire Shopify developers Los Angeles from the best company
Branding Los Angeles has a team of professionals to create your Shopify stores. Qualified developers and designers with e-store development skills help you avoid mistakes. Reliable Shopify developers Los Angeles provide web development at an affordable rate. You can also buy digital marketing services from the company.