Currently, there are over 200,000 live websites built using Magento’s open-source software. It is an exceptionally robust platform that allows for nearly limitless customizations.
With that said, since it is open-source, Magento requires users to provide their own hosting, ensure their own security, and make their own mobile, UX, and search engine optimizations piecemeal.
It can be a lot harder to optimize Magento (and other open-source) websites than it is to optimize some SaaS platforms that ensure a high level of technical SEO right out of the gate.
For that reason some eCommerce entrepreneurs look to the help of top Magento SEO agencies to help them optimize their websites and read new clients.
If you’re in the latter camp, here’s what you should know.
Can You Do SEO Yourself?
Anyone that has the time and is willing to learn how to make the optimizations necessary to improve a Magento website can “do SEO” on their own.
However, Magento is very difficult to optimize for technical SEO as it does not have a lot of native features that are technically optimized out of the gate.
Users must secure and configure their own SSLs, ensure that page elements are mobile friendly and that image file sizes are not overwhelmingly large in order to prevent slow load speeds.
You must also make sure that the robots.txt files and XML sitemaps are up-to-date and configured properly within Magento, if you want to boost your online presence.
Other than technical SEO, on-page and content optimizations are the same in Magento as they are on other platforms. The challenge here still has to do with keyword research and carving out the time to make the changes for a given eCommerce store.
What Will a Top Magento SEO Agency Do?
Because making optimizations to a Magento website can be so time consuming, many eCommerce administrators choose to work with top Magento SEO agencies to do the heavy lifting for them.
The top Magento SEO agencies will:
- Perform website audits to uncover technical issues and areas for improvement.
- Research the industry and perform a competitor analysis to expose limitations and uncover opportunities.
- Do keyword research and develop an overall strategy.
- Make on-page optimizations to key ranking signals like internal link structure, page titles, headers, meta descriptions, and page copy.
- Cultivate relationships with third-party websites for the purpose of link building for your domain.
- Draft optimized blog posts, newsletters, press releases, or CMS page copy to improve your Magento website’s organic standings.
- Sweep your site on an ongoing basis to catch technical issues like broken links, toxic links, and poorly optimized site structure.
- Monitor the health of the SEO campaign through Google Analytics, Google Search Console, and other platforms in order to offer consultation and recommend areas for improvement on an ongoing basis.
- And more; every Magento SEO company has its own scope and process so no two will be exactly alike.
Why Hire a Magento SEO Agency?
There are many reasons that hiring one of the top Magento SEO agencies may be in your interest as an organization. Among these are:
- Saving time and money: Making updates to a Magento website can be both time and resource intensive, not to mention exhausting.
- Gaining ground in the organic search engine rankings: A good Magento SEO company can help move the needle efficiently with respect to organic search rankings.
- Capturing leads: Magento SEO services can be used to attract new, qualified leads to your online store, supporting your business goals in the long term.
- Increasing sales and conversions: With proper keyword targeting, Magento SEO can help you boost organic traffic, as well as conversions and sales.
- Prevent cumulative issues: It’s easy to change things on a website in the hopes of improving technical SEO, but all you accomplish is “breaking” something. Working with an SEO expert can help prevent this.
More Questions About Magento SEO?
Still have questions about Magento SEO before you make any final decisions about what digital marketing course to pursue?
Visit Genius eCommerce. That’s where all of the information in this article came from – and there’s plenty more insider digital marketing wisdom on their website just like this.