Instagram has introduced a new Reels feature on its platform that allows users to create and upload short videos of up to 15 seconds, which has changed the rules of video marketing. With its popularity on Instagram and over 60% of businesses using video marketing as a tool in 2021, Reels has quickly become a key strategy in businesses’ digital marketing efforts and increasing a lot of followers on Instagram.
We’ve put together a quick overview of the new feature and benefits of using Instagram Reels.
what are Instagram Reels?
If you’re familiar with the social media platform TikTok, you know what this new feature is. Reels allow you to share small, engaging pieces of information with your followers. This feature allows you to create short video clips of 3 to 15 seconds, to which you can add filters and music.
Instagram users can post it to their feeds, Reels, and Stories tab. You can also access the roles from another account by simply clicking the roles icon in the navigation bar.
Top 5 Benefits of Posting Reels on Instagram
Listen: There’s a reason why brands are using reels like never before.
There are five reasons! Let’s take a look at the benefits of creating Instagram Reels and some ideas to help you create your Reels.
1. Reels are proven to increase reach and engagement
The popularity of short videos is undeniable. This applies to both TikTok and Reels.
Food for thought: 20% of all Instagram activity comes from Instagram Reels. When it comes to commitment, it’s a chicken-and-egg situation. People want to watch short video content, and the brands that create it are rewarded with their reach.
It’s no coincidence that Reels are associated with higher engagement rates. We see firsthand how well roller skating also works for brands in our network.
2. Larger audience
One of the main benefits of Instagram Reels is the ability to reach a wider audience. When a user creates a Reel, it appears in a special area where users can discover and interact with new content. This means that even if a user only has a limited number of followers, their recordings can potentially be viewed by a much larger audience. This can be particularly useful for businesses and influencers looking to increase their reach on the platform.
3. Increase brand awareness in exciting ways
Social media has become accustomed to delivering information in bite-sized chunks. With an average attention span of around eight seconds, this form of video content is ideal for capturing the attention of your audience.
The additional music and text functionality makes it even more interesting to use, no matter what information you share. These could be clues to an entrepreneur’s mindset, a new product you want to showcase, or even the science behind your purchasing decisions. Correct! Everything you normally see on the blog or YouTube is immediately available.
Encourages creativity: Instagram Reels offers a wide range of creative tools and effects, allowing users to experiment with different styles and approaches. With Publishing Reels you can challenge yourself and try out new ideas.
4. The Latest Instagram Algorithm Loves Reels
Going back to our last point, Instagram’s new algorithm can’t accommodate enough short videos.
Keep in mind that posts with static photos rarely go viral, and the same goes for Instagram Stories. Reels seems to be the most reliable brand account when it comes to getting engagement. This is especially true now that the algorithm is so volatile.
Hell, we see Reels go viral all the time. Only look for evidence on the Discover page.
Brands have no online presence. However, clips are currently the most likely post type for brands on Instagram.
5. Upload content on the Discover page
Like any Instagram post, Reels are also redirected to the Explore page. If you get enough interactions (comments, likes, shares), Instagram will direct you to the Discover tab, where followers and other users may be able to see your content. This leads to greater awareness of your brand and your presentation in the video. If you do it right, you can also direct people to a link in your bio to make a purchase, sign up, or complete another call to action for your business.
6. Reels allow brands to get creative when promoting their products
Do you need a new way to showcase your products on Instagram?
Start releasing records! This allows your products to come to life alongside static photos. Here are some common types of promotional videos we see from brands:
- Instructions and exercises
- Place products in creative and unique environments
- Show multiple perspectives or applications of a product
And that’s just the surface!
One of the biggest benefits of creating Reels on Instagram is the creative freedom this format offers. This is important for brands looking to support their sales efforts through social media.
There is no shortage of brands using Instagram Reels to showcase offensive products.
7. Promote products
Instagram Reels is also a great tool for businesses looking to promote their products or services. Because the drums are accompanied by music, companies can create engaging and memorable content that users can easily share. This can be especially effective for visually appealing products or services, as Reels allows companies to present their products engagingly and interactively.
In summary
Publishing Instagram Reels can provide several benefits for businesses and individuals. From increasing reach and visibility to improving customer engagement and strengthening your brand, there are many reasons to consider integrating Instagram Reels into your social media strategy.