Apart from doing good work, logo designers should be able to provide top-level of customer service and have a robust portfolio. Their portfolio should have inspirational case studies. Expert designers have built reputations via blogging, social posting, podcasts, videos, juries, awards, and of course, social proof.
Social Posting
Posting on social media is low-key social media marketing. It can help position logo designers as experts in their field. There is a list of social platforms where each one is governed by its own set of rules and regulations. Yet the key to success with any platform is consistency. Each day has 24 hours, and showing up on each platform frequently doesn’t work.
Experts from a logo design company in Dubai urge designers to pick one platform and work well on it. That way, they can dedicate time to learning about the platform. Plus with time and energy present, good content can be posted which can be shown consistently as well.
Social platforms are like bonfires. Light up ten of them in an instant, and that won’t work. Once a fire has started, logo designers can go to the next one only to see the other bonfires go down and get extinguished. Dedicating time and energy to one platform works quite well.
The advantage of this approach
This approach helps designers dedicate time to a platform and learn about it. They can keep it running, they can also focus on the next platform, and can also keep the other platforms working. The same goes for social media.
Once a thriving community of dedicated followers on one platform is created, designers can do the same on another platform. They will only need to check back on the previous one to see how the momentum is going.
A professional designer explains that on one of their journeys in the social media universe, they made followers on both Facebook and Twitter. They did so at a time when both were hugely popular. Now they are concentrating on Instagram, Snapchat, and TikTok.
What exactly should logo designers post?
Logo designers can create content of their own. But they do not need to do that all the time. What leading designers have done is that they have kept a list of good blogs and resources pertaining to logo design.
In terms of posting, designers will share their content. Other than that, they will continuously share interesting and valuable information (news especially) about their area of expertise. They will become popular and known. This is why Twitter came in handy for both designers and marketers alike more than ten years ago.
Is posting enough?
No, posting is not enough. More has to be done. Designers must interact with their followers and engage with them and must reply to them too. Always reply to their messages. Start discussions and get involved in them. If designers interact with people they can connect with them. Their network will become engaged and they will establish a reputation for themselves.
The platform should be chosen carefully by designers. They must study it, have a good knowledge of the way it works, and then start posting on it.
Blogging also works
Writing blog posts is also one of the best ways to share knowledge, and for demonstrating that designers know what they are talking about. Writing may not be their strength and designers will feel that they’re not up for it.
A leading designer from Abu Dhabi who works on brochures at an agency of brochure design in Dubai was initially shy. He would roughly write and then get it fixed through a writer. Once he started writing after learning about it, he started churning out four posts a week. His writing skills improved slowly and gradually. He still makes impeccable logos.
Podcasts count too
Another form of creating content is podcasts. They consist of audio content and are different from blogging. People hear others via podcasts and hence trust them in the process. It can either be a solo show, or cohosted with others, or be a guest on one. Guests can be invited to give their perspectives, provided they’re related to the industry. Bringing guests to podcasts also works.