Delivery services are a lifesaver in today’s hectic world. Check out this food delivery service’s brand design—a tale of functional art and contrasts, consistent identity design and creative visual storytelling—that we’re sharing with you today. Vlad Radionov and Yaroslava Yatsuba of Tubik were given the task of designing the project.
MavericksMedia with no doubt have the best web design agency toronto, a team who is excited to develop creative websites with exceptional and creative designs, in modern day no business is complete without having a strong online presence and the most important aspect of a successful online presence is the business website design and here is a reason why.
Product
Quisine is a cutting-edge delivery service that offers dishes from all over the world. Everything about it is user-friendly: the vast variety of meals that are typical of different countries; the speed of delivery; and the innovations that are added to every step of the customer journey, from placing an order to receiving the meal. That was the foundation of the brand’s reputation. Two elements—quick cuisine and the company name—combine to form it.
Brand Identity
Building a logo was the first step in developing a visual brand identity. After researching the market and the intended consumers, the designer began working on logo variations including wordmarks, lettermarks, combination marks, and symbols. Because it would be used on a variety of devices and platforms—and people are constantly on the move—the logo’s readability was a major consideration.
Some of the variations that came out of this process are shown up top:
- An amalgamation of the brand name in black lowercase letters and a yellow capital Q lettermark
- This hybrid logo features the brand name in black title case letters and a yellow capital Q lettermark.
- A composition of lowercase letters and a yellow square representing a brand
- A black, lowercase version of the brand name and a symbol—an outline of a bird’s head—form the combination mark.
- In addition, the variations showcase various typographic approaches to a brand sign: Out of the four choices, one uses a sans-serif font, while the other three use various serif fonts.
After experimenting with these and other variations, the designer settled on the classic wordmark encased in an elegant font, all in lowercase, as the most effective method of logo design for this particular client. This instantly establishes a friendly tone of communication. In order to convey the idea of exquisite cuisine and upscale dining, a serif font was selected.
Not to mention that this is when the corporate colors were decided upon: yellow and black, two contrast colors for the brand’s presentation.
Playable characters
Mascots were originally created with ties to the service’s primary role models in mind, with the goal of making the brand more memorable and appealing. An animated cartoon of a chef, a dog standing in for a stressed-out deliveryman, and a somewhat futuristic rabbit might stand in for a manager who’s swamped with orders.
Consistency in Appearance
The service’s branding and marketing plan should consider the user’s experience across digital and physical channels. The logo, colors, illustrations, and typography all work together to create visual consistency. Every touchpoint with the customer, from the design of packaging and uniforms to the livery of vehicles, the website, and social media, should appear cohesive in order to increase brand recognition.
Web Development
Simplicity is the foundation of the website’s user interface design. It’s light and airy, with a limited color palette that facilitates visitors’ rapid identification with the brand, keeps them from getting distracted, and makes web pages easy to scan thanks to contrast colors and legible fonts. The layout gets its unique and fashionable looks from the original illustrations, which also help to create a positive user experience through storytelling. Users’ attention is immediately drawn to the main interactive areas by the prominent call-to-action elements.